WeWork For Business 2026
Role: Creative Direction
Project Overview: The WeWork For Business campaign is a strategic repositioning of WeWork from a coworking company to a complete business real estate platform.
This evolution showcases a new way to speak to WeWork products across small businesses, enterprise and brokers.
It’s an integrated platform with a composable stack of real estate, services, and technology built for the way businesses work today and tomorrow.
It’s "A Smarter Way to Work."
Strategy: John Conors & Boathouse
Design: Dana Kravitz
Copy: Meghan Riley
Editing and Animation: Luke Fiore
Creative Ops: Brenna Stevens and Michelle Nguyen
Marketing: Petula Lucey, Justin Shu, Laura Tremulis, Courtney Mahar.
VO: Joe Edwards and Jeremy Sallis
Our goal was to visually translate the WeWork for Business strategy into a simple, recognizable system that helps audiences quickly understand how WeWork's real estate, services, and technology work together to support their business
$1.4M Total Spend. 45.5M Impressions (+47% YoY). 99K Total Clicks (+11% YoY).
+5% Brand Lift. +26% Traffic (MoM). +4% MQLs (WoW)
