Rent The Runway

Role: Design direction.

Project Overview: Under the VP of Creative and Production and in partnership with the internal creative team, I had the pleasure of acting as design director for Rent The Runway’s updated brand refresh and guidelines in the winter of 2020.

This process included an initial audit of all foundational brand creative and the establishment of clear design intentions. Then we examined the evolution of the logo suite, color library, typography, and additional graphic elements that would then be used across all the different marketing touchpoints including site, email and social media and OOH.