LANE CRAWFORD WRAPPED WITH LOVE
Concept Development and Art Direction.
Wrapped With Love holiday campaign for luxury Hong Kong retailer Lane Crawford. Photography by Bela Borsodi.
We wanted to create a series of visual and branding elements that would complement the calling of the Hong Kong community to help those in need by knitting squares to create blankets. Lane Crawford pledged to donate a minimum of 3,000 blankets to the Crossroads Foundation, who distributed those blankets to families in need locally and abroad.