Art Direction, concept development, graphic design and strategic planning.
An overview of artwork for various J.Crew men's sneaker launches. We were challenged to make J.Crew a legitimate destination for sneaker enthusiasts and we did that with visual storytelling, strategic creative marketing, limited edition designs, collaborations, partnerships and in-store events.
Video by Rosanna Peng. Photography by Bryan Derballa and Tommy Ton. Illustrations by CDR.