Gap Fall 2018

Creative direction, concept development, strategic planning and graphic design for global advertising.

ALL GOOD. A song by KYLE and Madame Gandhi.

Over 60% of all daily social media posts are #positive. In collaboration with Twitter, we established a #positive search criteria, and scraped the social platform to create a song with each line made from real posts by real people.

Agency: Yard NYC

Campaign Director: Jaron Albertin
Retail Campaign Photographer: Oliver Hadlee Pearch
Digital Campaign Photographer: Lorenz Schmidl
Social Campaign Director: Jason Evans

Good Creates Good. Let’s see what happens when one simple act inspires another.