Art direction, concept development and graphic design for branded content, collateral and social media.
To help tease the launch of the newly expanded line in February of 2019, we created a series of branded videos that were used on the sites holding page to build excitement and encourage viewers to sign up for email newsletters. These videos were also used on native and paid social media channels.
Videographer & Editor: Quinn Meyers
Web Design: Ania Et Lucie
In addition to the branded video content, we wanted to inform our current and prospective Instagram community that a change was coming. We scrubbed the existing page clean and introduced a disruptive mood board that featured new campaign imagery and brand messaging overnight. While this might go against typical “best practices” we needed a way to break away from the past. Once this phase was over, regular daily posts commenced.