adidas Originals

Art direction, concept development, graphic design and animation for social media.

To help tease the release of the first sneaker collaboration between adidas Originals and the artist Daniel Arsham, we released a series of voicemails through the aO Instagram account over the course of several weeks. Each voicemail revealed more clues leading to the bigger story around the sneaker, it’s film and the release date.

Agency: Annex88